Amazon Turkey Overview
Amazon launched in Turkey in 2018 and has rapidly grown to become a significant marketplace. With Amazon's global infrastructure and Prime delivery network, sellers gain access to millions of potential customers.
Account Types
Amazon offers two seller account types:
- Individual: Pay per item sold, suitable for low-volume sellers
- Professional: Monthly subscription fee with access to advanced tools and reporting
Fulfillment Options
| Feature | FBA (Fulfilled by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
| Storage | Amazon warehouse | Your warehouse |
| Shipping | Amazon handles | You handle |
| Prime eligibility | Yes | No |
| Cost | Higher (storage + fulfillment fees) | Lower (your logistics) |
Listing Optimization
- Use A+ Content for enhanced product descriptions
- Target relevant keywords in titles and bullet points
- Gather reviews through Amazon's Request a Review feature
- Use Sponsored Products ads for visibility
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